When Doritos decided to add a little casino gambling theme to their new product, “Doritos Roulette,” they certainly picked the right market in Australia.
Last year, Australians lost $18.4 billion on casino games. And as The Economist explains, the average Australian adult lost over $1,000 through gaming, which is the most in the world.
Going back to Doritos Roulette, the product is mostly gambling-themed in name only, and the actual chip is not shaped like a roulette wheel. However, the roulette aspect comes in because one extra-hot chip is packaged in each bag. Here’s a quick look at how the DailyMail describes the experience:
The hottest chip ever created by the brand was launched in Australia on Monday and will hit supermarket shelves next week. Most of the chips in each packet are Doritos’ classic Cheese Supreme flavour, but hidden in every handful is one very hot chip.
It’ll then be a game of chip roulette for whoever takes into a bag. Australia will be only the third country in the world to try out the new taste sensation after Canada and South Africa, even beating the United States to the crunch.
But unlike getting a big win in roulette, it almost seems like a punishment for whoever gets the extremely hot chip. After all, this lone chip in each bag is described as being “hotter than jalapeno and chipotle chilies.”
Another interesting part of this story is that U.S. residents are reportedly not happy that Doritos Roulette isn’t available to them. After all, America is the home to Doritos since they were originally invented at a Mexican restaurant in Disneyland (Anaheim, California).
Going further, American are every bit the gamblers as Australians since they led all countries in total casino gaming losses with $119 billion ($500 per adult). So it seems very likely that Doritos Roulette will eventually land in the States in the near future.